Public Transport Administrators and Mobility Service Operators need to understand how people use and interact with their services to decide where best to invest limited resources to provide more customer friendly, sustainable and efficient transport systems.
The Kogenta Customer Travel Analytics solution is our answer to the questions posed every day by Transport and Mobility companies. Our solution is designed to give you the most comprehensive view and understanding of your customers travel behaviour before, during and after the use of your services.
One powerful source of data we can gather, secure and structure for you is the location and movement data we can collect from your customer with their express consent.
The solution uses a unique SDK specifically designed for this purpose. The location data is processed within the device and uses the built-in privacy rules to remove identifying data before being collected by our cloud hosted platform.
Our SDK will work within your existing travel app to collect information about your customer’s travel activities. By utilising sensors within the mobile phone (IMU data, GPS, WIFI etc.) along with sensors in the transport vehicle (e.g., Ultra beacons), the Trip Data Collector calculates the position of the device. The SDK ensures battery-efficient sensor-usage, embedded privacy/compliance features and a high level of flexibility.
Your customers are always in full control of their data with access to an easy-to-use privacy dashboard that allows them to explore, download and erase the data they have provided and to configure the level of granularity they wish to provide. GDPR Compliance is always ensured.
Visualising the Valuable Insights
The Kogenta Customer Travel Analytics solution comes with our Kogenta Explorer product, a state-of-the-art visualisation tool. This intuitive, yet powerful, tool allows you to get right to the heart of your customer mobility data and insights. Additionally, the Kogenta processed data can be accessed via an API or loaded into downstream data warehouses for further processing.
When coupled with our Location Based Survey solution, you will also be able to gain pertinent feedback directly from your customers related to the trips and journeys they have undertaken.
Your customer’s survey responses
Historic, present and future travel behaviour
Additional operational data from the journeys such as deviations, congestions, transport material, weather or events