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Customer Clarity Leads to Better Informed Decisions

Mobility Customer View (MCV).

Master Your Customer Flows – From First Boarding to Final Stop. Everything in Between and Beyond.

Transport service providers are experts in managing their fleets, navigating routes, and maintaining their infrastructure. However, understanding the people who use these services often falls short, with customer insights remaining surface-level at best. Enter Kogenta.

The Kogenta MCV product changes the way transport companies understand their customers and potential customers. Kogenta MCV offers comprehensive insights into customer behaviours, travel patterns, and demographic profiles. With Kogenta MCV, you gain access to sophisticated, precise and current data on customer journeys, including their starting points, destinations, and the variety of transport modes they integrate into their travel.  This creates a full mobility profile of existing and potential customers. This rich data landscape empowers more informed decision-making, backed by solid and trustworthy information.

Better Data, Better Decisions

Mobility Customer Clarity.

Using GDPR compliant sources and processes, the Kogenta MCV product generates highly sophisticated data sets that have been proven to be of great value to Transport Planning, Mobility Strategy, Customer insights and experience and Finance departments within PTAs.

Kogenta MCV generates multi-modal travel chains including detailed information about first and last mile, transfers, stops and catchment areas.  MCV can enrich this data with other PTA Data including APC data, ticketing data, traffic and a wide range of other real-time data.

Smart access to public transport.

Supporting all the Use Cases

What Sets MCV Apart?

Kogenta MCV is unique in the industry. This level of detail and understanding of Mobility customers has not been possible before. Kogenta’s approach moves understanding customer patterns and needs to a new level, enabling full confidence in the data driven decisions you will be able to make.

The unique data that Kogenta MCV generates can be used independently or fed into a range of mobility planning tools including transportation modelling software, decision support platforms, public transit planning platforms and environmental Impact assessment software (EIA), amongst others.

Kogenta MCV has been proven to be highly valuable, delivering measurable impact, across a wide range of use cases within various departments within Mobility providers. Kogenta MCV is being successfully used in all of the following scenarios at some of the world’s most respected and innovative Mobility providers:

two people looking at a laptop and pointing to gathered data insights.
  • Transfer analysis
  • Travel chains analysis
  • Travel related attributes of people using a service/station etc.
  • Capacity optimisation
  • Multimodal O/D matrix
  • Public transport share
  • Travel duration
  • Boarding and disembarking analysis
  • Line profiling
  • Network Optimisation
orange train
  • Sustainability impact metrics
  • Travel chains analysis
  • Travel related attributes of people using a service/station etc.
  • Multimodal O/D matrix
  • Public transport share
  • Travel duration
  • Multimodal network optimisation
Colleagues looking at e.t.l. results
  • Travel related attributes of people using a service/station etc.
  • Cost and ticket revenue allocation
  • Multimodal O/D matrix
  • Public transport share
  • Travel habits surveys
  • Customer satisfaction surveys
  • Punctuality metrics
light trails from a blurred bus on an evening street in london.
  • Capacity optimisation
  • Cost and ticket revenue allocation
  • Line profitability analysis
  • Punctuality metrics
  • Customer satisfaction surveys