Kogenta creates Movement KCIs by analysing vast amounts of anonymised and aggregated mobile network data. This enables us to determine travel patterns based on movement across mobile cell towers to understand visits to areas and POIs. This data enables us to create movement and footfall indices that can be combined with other segments to enhance the overall understanding of customers.
The Privacy alternative to location tracking: because Movement KCIs only use anonymised and aggregated data, you will never fall foul of privacy laws whilst still enabling a deep understanding of movement patterns.
Multichannel approach to mobility: As these datasets do not rely SDK capture, Movement KCIs can be used to enhance targeting and campaign optimisation for new channels such as CTV.
The best of both worlds: Bringing Contextual and Mobility data together in one place creates dynamic targeting opportunities that are more likely to convert.