The Cookieless World: Introducing Kogenta
The fast-approaching shift to a cookieless digital environment poses a tangible threat to advertising revenues. Conventional benchmarks are changing – Enter Kogenta.
Our products not only offer a privacy-respecting alternative to traditional cookies, we enable omnichannel insights, planning and activation resulting in greater reach and scale, thus boosting revenues and performance.
Don’t just adapt: Thrive with Kogenta.
Our proprietary Data Sets are widely regarded as the most comprehensive, accurate and reliable geo-contextual indices available. Using proprietary, AI-based techniques to combine, enrich and analyse data from a wide range of verified sources, Kogenta creates sets of comparative and adjustable indices (compared to the national average) that resolve down to a post-code or small polygon-based areas. We call these data sets Kogenta Contextual Indices or KCIs.
Kogenta Explorer is a “Made for Media” GIS platform that dramatically improves cookieless media planning, insights and visualisation in an omnichannel environment. Kogenta Explorer is provided to you together with the pre-loaded Kogenta Contextual Indices (KCIs) that you require. Additionally, you can ingest any of your own data and combine it with our KCIs . The resulting insights drive better decision-making and ultimately, achieve a higher return on advertising investment.
If you are not quite ready to sign up for a subscription to our data sets or the Kogenta Explorer Platform for data driven insights, we can get you started with a Managed Service, typically on a CPM fee basis. As your usage increases, the time may come when you may wish to take the capabilities in house and move to a subscription model with direct access to the platform. We provide you with a seamless transition.
Kogenta’s products cater to global geographies, boasting extensive data sets and indices for key markets such as the USA, UK, France, Germany, Italy, Spain, Ireland, Nordics, Australia, Canada, among many others.