When connected, these layers create a multi-dimensional view of places and environments, revealing how areas are shaped by the communities within them, how locations are used throughout the day, how activity flows across neighbourhoods, and how spending patterns vary by context. This place-based perspective enables smarter decisions in advertising, transport, retail, real estate, cinema, and beyond.
Products.
Kogenta Connect is our flagship product: A collection of high-fidelity, AI-enhanced data layers built to transform how organisations understand places and people movement. All created within a Location and Movement Intelligence framework that combines historical data with modelled predictive intelligence.
By combining high-quality raw data and proprietary SDK sourced travel data with advanced AI processing, Kogenta Connect achieves unprecedented levels of understanding at a fraction of the cost. Each layer reveals a distinct dimension of human and spatial behaviour, from movement and demographics to spending power and demand patterns.
Kogenta Connect Overview.
Kogenta Connect is built on three core components that together deliver a deep, detailed understanding of the real-world environment and how places function. For each location, our data reveals the characteristics of the surrounding residential base, patterns of visitation, peak and off-peak activity periods, and the broader movement flows that connect areas to one another. By linking every dataset through a common spatial grid, the platform produces a uniquely powerful and consistent picture of real-world activity at a place level.
- The Kogenta Grid: A high-resolution spatial framework that ensures accuracy, consistency and comparability across all analyses.
- Kogenta Data Layers: A modular set of connected datasets covering Location, Movement, Demographics, Expenditure and specialist domains.
- Visualisation Tools: Optional tools that make it easy to explore and interpret the data for maximum operational and strategic value.
The Kogenta Connect Grid – The Foundation of Precision.
At the core of Kogenta Connect lies the Kogenta Grid, a high-resolution spatial data framework built on H3 hexagonal indexing technology.
This grid divides the world into consistent, scalable hexagonal cells, each representing a small, standardised area. Every data point within Kogenta Connect, whether movement, demographics, spend, or sentiment, is anchored to these cells, creating a unified spatial reference system that allows seamless integration, comparison, and layering of data across regions and datasets.
The Kogenta Grid ensures that every insight is location-accurate, comparable, and privacy-safe, enabling precise analysis without relying on personally identifiable information. It is the invisible structure that turns millions of raw data points into a coherent, navigable model of human activity and behaviour.
Each cell in the Kogenta Grid can be mapped, aggregated, or aligned to any existing geography, such as postal or ZIP code areas, census boundaries, or user-defined regions.
Busyness Layer
A rich, AI-driven view of how busy different areas are – hour by hour, day by day, hex by hex. By fusing multiple independent signal sources into a unified model, this layer infers real-world human activity with exceptional accuracy and consistency. No single dataset dominates the output, ensuring robust, balanced insights that can be confidently compared across locations.
Forecasted Busyness Layer
A forward-looking model that predicts human activity at an hourly level across every H3 cell on the grid. Using advanced AI to learn behavioural patterns, fill data gaps, and synthesise historical trends, this layer enables planners and analysts to see not just what is happening – but what is likely to happen next.
Origin–Destination Flow Layer
An AI-enhanced, multi-modal model of movement between origins and destinations. Built on multi-modal network structures and trained on validated transport data, this layer delivers high-fidelity OD flows that reflect the real dynamics of how people travel – across modes, times, and regions.
Places Layer
Catalogues commercial, civic and transport locations — shops, venues, schools, stations, and more — linking people movement to the points of interest in a location.
Demographics Layer
Profiles populations across age, household type, income, education and occupation — giving context to who resides in an area. Combined with Movement data, a powerful picture emerges of the demographics of the people travelling into, through and out of an area.
Expenditure Layer
Maps household and consumer spending across multiple categories — from groceries and entertainment to travel and luxury goods — providing deep insight into local purchasing power. When combined with Movement data a powerful view of the expenditure habits of the people travelling into, through and out of an area emerges.
1st Party Data Layer
Client provided data can be included and harmonized with all other data layers. Typically, this includes data such as customer data, purchase frequency, store locations, store visit data, sales figure, POS data, etc. This data can be matched or modelled with other Kogenta Connect data layers.
Survey Layer
Blends large-scale survey responses and opt-in data with behavioural signals, adding qualitative understanding to quantitative data. Sourced from reputable market research partners or directly by our own survey engine.
Journey Layer
Based on detailed, individual journeys that have been anonymised and aggregated from opted-in applications, typically Transport or Panel applications and sourced via SDK where the user has opted in.
Kogenta Explorer
Kogenta Explorer is the fast, intuitive way to interact with the full depth of Kogenta’s data layers — and your own. Designed for analysts, planners, strategists, and decision-makers, it transforms complex datasets into clear, visual intelligence that quickly answers the questions that matter most for your industry, supporting smarter, faster, more confident decision-making across every use case.
Kogenta Dashboards
Kogenta Dashboards transform Kogenta’s rich data layers into clear, ready-to-use visual intelligence tailored to the questions that matter most in your industry. Designed for decision-makers who need fast, confident answers, they provide structured, use-case-driven analytics that surface the patterns, anomalies, and opportunities that matter – without requiring deep data expertise.
