All aspects of our products and services should both meet and surpass our customer’s expectations. To achieve this we have to prioritise the end user experience.
A brand-new research project aims to create a simpler and more fair ticketing system for you and me. Kogenta has teamed up with Kristiania University College, Ruter (public transportation company serving the greater Oslo region) and Nordland County Municipality. With their ongoing research project, they are working on how to eliminate ticket frustration in public transport. The project has received support from the Research Council of Norway.
Opinion and Kogenta have successfully created customer value by utilising Opinion’s know-how and expertise within market research together with Kogenta’s unique privacy friendly technology.
Recently the Be-Insight project team started a pilot in Bodø, Norway, to gather valuable data for further research.