Location Intelligence Redefined
The Challenge: Seeing Beyond the Postcode
Commercial property success depends on understanding people — not just properties. But traditional real estate analytics often stop at demographics or transaction data, leaving major gaps in understanding who actually uses an area, how they move, and what drives their spending power.
The industry’s core challenges include:
- Limited visibility into how areas are used and how people move through them
- Difficulty forecasting footfall, demand, and catchment strength for new or existing assets
- Fragmented data from multiple, incompatible sources
- Slow data refresh cycles that lag behind market change
- Data privacy and compliance constraints on using behavioural data
Without a complete and current understanding of people and place, property decisions are slower, riskier, and less profitable.
The Solution: Kogenta Connect for Real Estate.
Kogenta Connect delivers a single, trusted foundation for understanding people, movement, and markets.
Built on the Kogenta Grid — a consistent spatial framework based on H3 hexagonal indexing — it layers together mobility, demographics, expenditure, and contextual data to provide evidence-based clarity for every asset and location.
Whether you’re acquiring, developing, leasing, or managing property, Kogenta Connect helps you see beyond the address — to the people who power performance.
Key Data Layers for Real Estate Insight.
Mobility Layer
Understand how people move around your site and its surroundings – measuring footfall intensity, flows, and connectivity.
Demographics Layer
Profile local residents, workers, and visitors by age, occupation, income, and household type to understand the human context of place.
Expenditure Layer
Assess local spending power and category-level expenditure – from retail to leisure – to evaluate commercial potential.
Points of Interest (POI) Layer
Map the surrounding ecosystem: shops, transit, dining, workplaces, and amenities – the factors that define location value.
Survey & Sentiment Layer
Capture local perception data through SmartSurveys – gauging satisfaction, expectations, or intent to visit or relocate.
The Business Benefits.
Data-Led Site Selection – identify the best locations with confidence
Smarter Portfolio Strategy – benchmark and compare across markets
Optimised Asset Value – match tenants and uses to audience potential
Evidence for Planning – support approvals and stakeholder engagement with transparent, verifiable data
Privacy-Safe & Compliant – 100% aggregated, GDPR-compliant datasets
