Pitching, Planning and Activating With Confidence
Supporting All Advertising Use Cases.
Kogenta Connect is widely used across the Advertising industry, with our Data Layers and Visualisation Tools supporting a broad set of common use cases, including:
• Audience Creation
• Brand Insights
• Competitor Analysis
• Pitch Optimisation
• Omnichannel Activation
• Media Measurement
• Catchment Analysis
Kogenta provides data and visualisation only, we do not sell media. This gives you complete flexibility in how you plan, activate and measure campaigns, and allows you to retain more margin. You are free to activate across any DSP or SSP you choose.
Kogenta Connect for Advertising.
Kogenta Connect provides the high-quality geo-contextual data advertisers need to plan, target and measure campaigns effectively. By unifying movement, location, demographic and expenditure data within a consistent spatial grid, it reveals how real audiences interact with places. This enables accurate audience creation, clearer brand and competitor insights and more precise catchment definitions.
Our consistent, independent datasets also strengthen pitching, omnichannel planning and campaign measurement. Agencies can refine strategies, compare performance and activate confidently across any DSP or SSP. And because Kogenta provides data and visualisation only – not media – advertisers retain full control and margin while using robust insights to guide every stage of the campaign lifecycle.
Key Kogenta Data Layers for Advertising.
Busyness Layer
A rich, AI-driven view of how busy different areas are – hour by hour, day by day, hex by hex. By fusing multiple independent signal sources into a unified model, this layer infers real-world human activity with exceptional accuracy and consistency. No single dataset dominates the output, ensuring robust, balanced insights that can be confidently compared across locations.
Forecasted Busyness Layer
A forward-looking model that predicts human activity at an hourly level across every H3 cell on the grid. Using advanced AI to learn behavioural patterns, fill data gaps, and synthesise historical trends, this layer enables planners and analysts to see not just what is happening – but what is likely to happen next.
Origin–Destination Flow Layer
Reveals real-world movement patterns, showing where audiences go, how often they pass key locations, and where they dwell — ideal for OOH and location-based planning. An AI-enhanced, multi-modal model of movement between origins and destinations. Built on multi-modal network structures and trained on validated transport data, this layer delivers high-fidelity OD flows that reflect the real dynamics of how people travel – across modes, times, and regions.
Places Layer
Catalogues commercial, civic and transport locations — shops, venues, schools, stations, and more — linking people movement to the points of interest in a location.
Demographics Layer
Profiles audiences by age, household, occupation, and income, giving marketers a rich contextual view of who is exposed to their campaigns. Profiles populations across age, household type, income, education and occupation — giving context to who resides in an area. Combined with Movement data, a powerful picture emerges of the demographics of the people travelling into, through and out of an area.
Expenditure Layer
Maps household and consumer spending across multiple categories — from groceries and entertainment to travel and luxury goods — providing deep insight into local purchasing power. When combined with Movement data a powerful view of the expenditure habits of the people travelling into, through and out of an area emerges.
1st Party Data Layer
Your client provided data can be included and harmonised with all other data layers. Typically, this includes data such as customer data, purchase frequency, store locations, store visit data, sales figure, POS data, etc. This data can be matched or modelled with other Kogenta Connect data layers.
Survey Layer
Adds attitudinal depth, capturing brand awareness, intent, and preference through geo-contextualised survey data. Blends large-scale survey responses and opt-in data with behavioural signals, adding qualitative understanding to quantitative data. Sourced from reputable market research partners or directly by our own survey engine.
How Kogenta Powers Your Advertising Strategy.
Audience Creation
Kogenta Connect enables advertisers to build high-value, evidence-based audience segments grounded in real-world behaviour, not assumptions. By combining movement patterns, visit propensity, demographics and contextual signals, planners can identify who matters most for a campaign – whether that’s frequent gym-goers, premium shoppers, coffee enthusiasts, or commuters on specific corridors. These audiences can then be activated seamlessly across preferred DSPs, SSPs or OOH networks.
Brand Insights
With Kogenta Connect, agencies gain a granular understanding of how people interact with a brand across locations, channels and contexts. The platform surfaces behavioural signals – who visits, how often, when, and what else they do on the same day – to reveal patterns of affinity, loyalty and cross-category behaviour. These insights inform smarter strategy, support brand positioning, and provide compelling evidence for creative and media recommendations.
Competitor Analysis
Kogenta Connect provides a powerful lens on competitor performance by comparing footfall, audience profiles, visit frequency and catchment overlap across competitive locations. Agencies can quickly identify where competitors are strong, where they are vulnerable, and where the brand has whitespace opportunities. This competitive intelligence helps shape media strategy, inform investment decisions, and strengthen pitch narratives with objective behavioural data.
Pitch Optimisation
For pitches, Kogenta Connect equips agencies with defensible, data-led stories that stand out. Planners can rapidly analyse audiences, locations, catchments and movement patterns to demonstrate deep category understanding and uncover opportunities the client hasn’t yet seen. The platform delivers the kind of real-world evidence – supported by maps, flows and metrics -that elevates the strategy, sharpens recommendations and increases win rates.
Omnichannel Activation
Media Measurement
By analysing movement, visitation patterns and exposed audiences, Kogenta Connect helps advertisers quantify the real impact of their media activity. The platform reveals changes in footfall, dwell time, audience composition and downstream behaviours – enabling clear attribution and campaign uplift measurement. These insights help validate strategy, refine future planning, and demonstrate ROI with transparency and confidence.
Catchment Analysis
Kogenta Connect maps where visitors come from, how far they travel, and what motivates their journeys, providing a precise view of any location’s true catchment. Agencies can assess how catchments differ by time, day or season, and compare them against competitors or network locations. This intelligence informs site selection, OOH placement, targeting strategy and localised creative decisions, ensuring campaigns align with real audience behaviour.