Be-Insight is an ongoing research project with the goal of solving and enabling the facilitation of automated ticketing (Be-In, Be-Out), as well as the opportunity to grow new business models within the public transport industry.
The project consists of selected members from the project owner Kogenta (formerly fluxLoop AS), along with Kristiania University College (Høyskolen Kristiania), Ruter AS and Nordland County Council (Nordland Fylkeskommune). The project is supported by the Norwegian Research Council (Forskningsrådet).
Within the project guidelines is also the analysis of behaviour and improved trip flow modelling for the mobility industry.
The gained insight will enable industry players to improve their operation and service offerings.
While the research project revolves around how to use and combine various technologies in order to accurately determine the position of a mobile phone, this will be done in a way that never compromises user privacy.
In the future of travel, passengers will enjoy a “ticket free” experience, as well as more reasonable pricing based on an actual number of stops, travel time or travel distance, as opposed to the current pricing structure – which is often perceived as unfair.
Research has shown that a reduction in complexity increases customer satisfaction and increases the number of travellers and trips. Hence, the innovation will lead to more people choosing public transport, which in turn will add sustainability benefits.
The research project started in March 2020, and will run until July 2022.