Kogenta regards research and development as an important part of our business in order to keep providing solutions and products that simplify both business and day-to-day life.
The ability to adapt to customer needs is highly relevant, and even pressing with new traveling patterns due to flexible work/home offices. These changes are expected to remain also post-corona. A new model of working creates less pressure on public transport capacity, but also requires new thinking and offerings. Public transport providers need to understand how to adapt their services, and also have the opportunity to be more sustainable in the process.
PTAs will be able to build new pricing structures. This can e.g. be payment for number of stops or distance, as opposed to the zone-based model which is most widely used. Many perceived the current models as unfair. For the traveler, this will lead to an improved travel experience, both in terms of more friction free travels, and more reasonable pricing.
We believe that smart and efficient public transport is a key ingredient in sustainable cities, and that the data we are collecting in the Be-Insight research project will provide a foundation. The need to understand how people move and travel will be imperative in order to build the best cities and public transport systems for the future.