The Importance of Future Technologies
Research and development is a critical part of the Kogenta model, enabling us to continuously evolve the range and depth of our solutions and products.
Adapting to customer needs is vital, as has been illustrated by the new patterns of living, working and travelling that emerged during the pandemic. New working models meant less pressure on public transport for example, but greater demands on local services. Even post-pandemic, it feels like our ways of living and working remain in a state of flux, to which many organisations need to be responsive.
Rich in Data, Rich in Insight
Kogenta is the project owner and manager of a Norwegian-based research project called Be-Insight. Other contributors include R&D partner Kristiania University College and PTA Ruter, along with Nordland County Municipality (incl. PTA Reis). The project is supported by the Norwegian Research Council.
The project aims to enable automated ticketing (Be-In, Be-Out) and new business models in the public transport industry, through the use of smartphone sensors and machine learning. In addition to solving automated ticketing, the data by-product from this technology will be of great value in improving travel flow, as well as for behavioural analysis, enabling public transport providers to better optimise their service offerings.
For example, Public Transport Authorities (PTAs) will be able to build new pricing and payment structures, which will create an improved travel experience in terms of more frictionless travel and more reasonable pricing.
We believe that smart and efficient public transport is a key ingredient in sustainable cities, and that the data we are collecting in the Be-Insight research project will provide a foundation for such initiatives. Understanding how people move and travel will be key to building the best cities and public transport systems for the future.
