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  • kogenta-movement and location products
    We are Kogenta – Location and Movement Data Products

    Customer Clarity, Redefined

  • case study ev charging
    Latest Case Studies: Local Authorities

    EV charging point planning, United Kingdom

  • Latest Case Studies: Tier

    Best e-scooter positioning, Europe

  • Norwegian road
    Latest Case Studies: NRPA

    Customer travel analytics, Norway

  • Customer Location Based Survey
    Latest Case Studies: Kolumbus

    Location based Customer Surveys, Norway

  • kogenta-movement and location experts
    We are Kogenta – Location and Movement Data Leaders

    Customer Clarity, Redefined

  • case study ev charging
    Latest Case Studies: Local Authorities

    EV Charging Point Planning, United Kingdom

  • Latest Case Studies: Tier

    Best e-scooter Positioning, Europe

  • Norwegian road
    Latest Case Studies: NRPA

    Customer Travel Analytics, Norway

  • Customer Location Based Survey
    Latest Case Studies: Kolumbus

    Location Based Customer Surveys, Norway

We are Kogenta: Location and Movement Data Leaders.

Transforming Data Complexity into Customer Clarity.

At Kogenta, we thrive at the intersection of location, movement, mobile network, survey, and sensor data to help you understand the profiles of your current clients, and quickly identify future customers. Our products deal with the complexity of data so that you don’t have to. You get straight to the answers you need –  without the fuss.

Kogenta uses the most relevant, privacy compliant data available and enriches it with our proprietary datasets, to identify and visualise the most meaningful information and actionable insights, thus building a totally new way to profile your customers and markets.

The result is a clear path to your business objectives that you can immediately action. Our products are solving critical business problems for the Transport/Mobility, Advertising and Retail sectors.

We don’t rely on, or use, third party cookies which means our products are fully future proofed. Our focus on innovation is continuous as we seek out better ways to solve the business challenges of our clients.

100% Privacy Compliant

A Privacy Promise you Can Trust.

We never sell or share any personally identifiable data, nor any data that could be reverse engineered, to identify an individual. The only PII we work with has the full consent of the owner.

Kogenta is serious when it comes to privacy. Our products are “Privacy by Design” having been built from the ground up with GDPR at the centre of our thinking. 

desk with a mobile that illustrates a secured phone along with daytime essentials.

Data-Driven Insight

Our Data Expertise.

Our products are designed using the following data sources:

  • Your first party customer data (existing or we can collect for you)
  • Geo-contextual (location) data
  • Movement data based on:
    • Mobile network data
    • Consented app data (via SDK)
  • Automatic people counters (APC)
  • Sensor Data

Our off-the-shelf products are specifically designed to be integrated into your processes and enable you to solve a range of business needs.

Advertising

  • Understand the detailed profiles of your existing customers
  • Identify new customers at scale based on the profiles of your existing customers
  • Create well-crafted audiences ready for your advertising campaigns
  • Understand footfall patterns and trends
  • Omichannel insights and planning
  • Activation through leading programmatic channels (including curation platforms)

Transport/Mobility

  • Measure the transition towards sustainable mobility
  • Identify the evolving mobility needs of an area/region
  • Demand forecasting
  • Measure the usage in a transport system in an area of interest
  • Engage with your customers with smart surveys
  • Automate customer satisfaction feedback
  • Enable high precision BiBo (>99.9% accuracy)
  • Transition to fully data driven decision making

Our Products

Understand your Customer more Deeply than ever Before.

Making use of location and movement data can be incredibly illuminating, offering a lens into consumer or commuter behaviour and preferences that was not available before. 

By analysing where consumers go, how they interact with physical spaces, and what their movement patterns are, businesses and transport providers can gain a richer understanding of their customers’ habits, preferences, and lifestyles. For instance, geo-contextual data can reveal the times of day when customers are most likely to visit a location, the routes they take to get there, and the other types of venues they frequent. This level of insight is invaluable for tailoring marketing strategies, optimizing transport routes, and enhancing overall customer engagement.

Additionally, the integration of geo-contextual data with other forms of consumer data can provide a multidimensional view of customer behaviour, enabling more precise segmentation and targeting. This kind of deep, data-driven understanding is pivotal for creating more meaningful and beneficial customer experiences, fostering a level of engagement that is mutually beneficial for both the service provider and the customer.

Our Technologies

Everything you Need to Optimise your Customer’s Experience.

Make a Move

Locating the Details.

We hope you find valuable information on our site. For more on what Kogenta has to offer, reach out today!

We hope you find valuable information on our site. For more on what Kogenta has to offer, reach out today!